Author David Meerman Scott made this quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.”
Somehow my blog has hit 20,000 visits since I started in December yay! The word “fan” has evolved through recent times – it used to apply to mere mortals beings fans of celebrities – screaming for boy bands for instance, but now every brand out there wants to cultivate fans. This is probably due to the Facebook phenomon and the introduction of the “like” button. Now everyone wants us to like them. One couple have even name their baby like 🙂
Writing a blog is a chance for us to share our opinions, to practice writing and to be part of a online community. If I was an established author writing a blog then my readers would check it out like a website, they would be fans but when you’re an unknown in the blogging world, it is fellow bloggers that in the main come to your blog and engage with it – subscribe, comment etc. Some people may stumble upon it searching for a particular thing but they tend to view, grab an image maybe and then flee.
So I have 20,000 views but do I have any fans? I have blogging friends – ones who subscribe (55 for you nosy people out there 🙂 ) and comment everyday mostly and I do the same for them and their blogs may lead me onto new blogs and vice versa increasing our community.
I think what the beginning quote tell us is that people in general are more fickle now – you have to do new things and be innovative for them to keep coming back to you, for them to be loyal to you. Brands must constantly change with the times to appeal. Facebook used to be for personal use only but now has pages by companies, bands etc for you to be a fan of, I’ve seen TV adverts recently asking you to visit them and like their pages.
But is my blog a brand? I don’t think so, not yet anyway. My blog is an extension of me, a online journal also which I share with like-minded readers, who through time become friends – ones I may never see in the flesh but friends nonetheless. A support network. Perhaps when I’m a famous author (:)) then my blog may be visited by “fans” and I might question how many I have, how many books they will buy and how I can keep them loyal to me but for now, I’m just happy anyone reads my rambles on here and I love the blogging community who have welcomed me with open arms. I love to read comments and I love to read other blogs.
So I don’t think we should worry too much about gathering fans because whilst they may be fickle, whilst their loyalty may stray, true friends are for life. And to my friends on here I thank you for stopping by and for enriching my experience on here!
Here’s to friends!