I’ve been asked quite a bit lately how I create flatlays for my Instagram so I thought it would be fun to share some tips. I always find flatlays generate a lot of attention on Instagram and I love looking at them myself. They are visually appealing and really stand out when you’re scrolling through photos online.
If you want to join in the flatlay fun then here are my Five Helpful Hints ….
1. Tell a story
If you’re not sure where to start with a flatlay image, think about the story you want to tell. What do you want to show people through the photo.
For example, in my flatlay above I used a concert ticket and the top I planned to wear to it as my story – showing everyone where I was off to that day. You could read the caption I wrote about it but the image speaks for itself and just glancing at it tells you a story.
2. A backdrop dream
You want the pieces in your flatlay to stand out as much a possible so you’ll need a plain background. In the photo above, I used my desk or you could use the carpet, your bed or a coloured piece of card like I did for the concert picture.
3. Get propping
For a great flatlay, you’ll need props. And it doesn’t have to be costly. I’ve found some great bargains but I’ve also used lots of things I already had. Beauty products work really well and stationery is always popular. It’s lots of fun experimenting with what works the best. This flatlay generated a ton of likes I think becauseeverything stands out and works together really well. And the symmetry is pleasing to the eye. I’m happy with it anyway!
I’ve found natural light is the best to work with but it isn’t easy to get rid of shadows. Editing your photo afterwards will be useful in most cases. I usually have to lighten and brighten an image and a sharpening tool helps makes a picture pop. Editing wise I use the Camera+ app and Snapseed as well as Instagram’s editing tools to make my photos look as good as possible and in keeping with each other.
And then finally, you need to frame your photo. I usually put things together then look through my phone camera to see if it’s working. Standing high gives a great flatlay so you might need to climb up on a chair to get the best shot. Things often look different once you get up high so adjusting the photo will be key.
I have often had to take a ton of photos moving things around ever so slightly so it all fits into the frame. Your patience should be rewarded at the end though with a fab flatlay to post.
I love playing around with flatlays as you’ll see if you follow my Instagram (check it out here: https://www.instagram.com/vickyjwalters/) and I love looking at them so do let me know if this inspires you to post one!
Do you have any other flatlay tips? Let us know in the comments!